COEX, Seoul — 2026 Seoul Illustration Fair
Find the Moonshark booth at Korea's largest illustration trade show.
Moonshark is a spin-off IP born from the Pinkfong Baby Shark universe. It follows Sid, a shark princess from an undersea kingdom who comes ashore to chase her dream of becoming an idol. Teen romance fantasy meets the K-pop audition and survival format — and the characters release their own tracks and music videos, connecting with fans as artists in their own right.
The elite performing arts school from the Moonshark universe is recreated as a real space. Start with Enrollment Registration, then take part in the Pick system — vote for your favourite character and leave them a message of support. The grammar of a K-pop survival audition, turned into a hands-on experience.
65 Moonshark merchandise items make their debut at the booth.
The music video "Just for Today," released in May, has passed one million views on YouTube. "On-campus Selection" arrives on August 1, with more music videos rolling out through Q4.
The series reached the Naver Series real-time top 10 and has recorded 1,164,000 cumulative views on KakaoPage.
Moonshark, the spin-off IP born from the Baby Shark universe, arrives at the 2026 Seoul Illustration Fair! Follow Sid, a shark princess from an undersea kingdom who comes ashore to chase her idol dream.
