Fairmont Singapore — a 778-room five-star luxury hotel in the heart of the city's business and shopping district.

Pinkfong Baby Shark teams up with the Singapore Tourism Board and Fairmont Singapore for an immersive family stay that weaves rooms, dining and activities into one story-driven experience. Joining Baby Shark are Merli, STB's Merlion mascot, and Pakcik, Fairmont Singapore's lion mascot.

Themed rooms come with a limited-edition merchandise set — a collectible Plush Buddy, Little Explorer Tote and Friendship Key Ring — plus a dedicated Baby Shark TV channel, daily breakfast and access to the pool, fitness centre and spa. Packages from S$459++ per night.

Poolside restaurant The Eight serves a Baby Shark–inspired menu: Chomp & Chips, Ooey Gooey Mac & Cheese, Lion City Crunch satay, Poolside Fin-tastic Pizza, Chendol Chiffon Cake and Mango Splash.
Also on offer: the Little Fins Cupcake Decorating Workshop, meet-and-greets with Baby Shark and Merli on selected dates, and themed pool toys available for loan.

Since becoming the first character partner of the Singapore Tourism Board in 2022, Baby Shark has appeared across a McDonald's pop-up store, the Pinkfong World Adventure pop-up theme park and a large-scale water park pop-up on Sentosa — with a Baby Shark kids' café on the way.