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🎧 Pinkfong’s “Baby Shark” Swims Into Spotify’s Billions Club
“Baby Shark” has surpassed 1 billion streams on Spotify, joining the platform’s Billions Club and marking a rare milestone for a character-driven global hit. The song continues to show strong global momentum, averaging around 400,000 daily streams worldwide, or nearly five plays every second. First released in 2015, “Baby Shark” has grown into a global franchise spanning music, animation, consumer products, live shows, and digital experiences.
👶🏻 Bebefinn’s Big Adventures Continue Across Netflix, YouTube, and Theatres
Bebefinn continues to build global momentum across platforms. Bebefinn Sing-Along Movie: Into The Pinkfong World ranked No. 1 on Netflix’s Top 10 Kids Movies chart in the U.S., Korea, and Ireland, and reached the Top 10 in 11 markets worldwide. Following its strong streaming performance, the movie is set to continue its journey in theatres in Japan, while Bebefinn Season 5 has launched on YouTube, bringing more music-filled stories and everyday adventures to kids and families around the world.
🦖 Dinolings Roars Past 1 Million YouTube Subscribers
Dinolings, Pinkfong’s 3D animated dinosaur series for kids and families, has surpassed 1 million subscribers on YouTube, earning the platform’s Gold Creator Award. As of May 2026, the channel has reached 160 million views and 3.5 million watch hours, with Season 2 driving even stronger momentum with a 639% increase in views from Season 1. Following its strong performance on Netflix, where the series ranked No. 1 on the Top 10 Kids TV Shows chart in nine markets, Dinolings is set to continue expanding globally with a Spanish-language YouTube channel launching later this year.
Shimamura - Japan <Bebefinn Collaboration Collection>
A new collaboration collection between Bebefinn and Shimamura Group has been unveiled. The collection features 16 apparel and accessory items, including T-shirt and shorts sets, pajamas, hats, and bags, all capturing the warm and familiar world of Bebefinn. Available exclusively for pre-order on Shimamura’s online store for one week from May 11, the collection drew strong interest from local fans.
Mastery Trading - Thailand <Pinkfong Baby Shark Backpack Play Sets - 2 Types>
The Baby Shark Backpack Play Sets are now available in two themes: a doctor play set and a barbecue play set. From the inside and outside of the backpack to each role-play accessory, the sets feature Baby Shark character designs that make them even more collectible. After playtime, all the pieces fit neatly back inside the backpack, making the sets easy to carry and store.
APU Dairy - Mongolia <Pinkfong Baby Shark Probiotic Drinks - 2 Flavors>
Baby Shark’s children’s beverage lineup is expanding in Mongolia. Following the launch of six milk and fruit juice products in 2024, two new probiotic drinks, available in plain and blueberry flavors, have been added to the lineup. With colorful Baby Shark package designs and a focus on both taste and wellness, the products are becoming a trusted snack choice for children in Mongolia.
Pinocchio <Pinkfong Baby Shark Large Construction Vehicles - 6 Types>
Baby Shark’s construction vehicle series is now available in a larger size, bringing even more excitement to vehicle-themed play. The new lineup features six popular models, including a blade excavator, dump truck, forklift, excavator truck, crane, and mixer truck. With detailed controls, realistic movements, and built-in sound features, children can enjoy Baby Shark songs and construction vehicle sound effects for a more immersive play experience.
I-Tech <Pinkfong Baby Shark Mosquito Net & Cooling Pad>
Get ready for summer with Baby Shark’s new mosquito net and cooling pad. The mosquito net features tightly woven mesh fabric and an easy one-touch structure, while the cooling pad uses premium cooling materials to provide a cool, refreshing feel on hot summer nights. Together, these seasonal essentials help children sleep more comfortably through the summer with Baby Shark by their side.
KENT <KENT Toddler Ultra-Fine Toothbrush Bebefinn Edition>
The Bebefinn Edition toothbrush is designed to make brushing more fun for children ages 1 to 6. Featuring Finn, the main character of Bebefinn, the toothbrush adds a friendly touch to children’s daily routine. Its rounded ultra-fine bristles, soft cushion head, and curved easy-grip handle fit comfortably in little hands for gentle brushing.
🌊 Baby Shark Meets Generative AI in a New Interactive Exhibition
Baby Shark The Experience: Unlock the Secret Ocean opens June 18 and runs through December 19 at Dongdaemun Design Plaza (DDP) in Seoul, inviting fans into an AI-powered interactive exhibition that brings the underwater world of Baby Shark to life. Spanning approximately 18,000 square feet, the exhibition features around 20 immersive experiences where visitors can interact with Baby Shark characters in real time through AI-driven conversations, voice, facial expressions, and movement. The experience also includes an AI-powered music activity that lets guests create their own version of the iconic Baby Shark song, with support for English, Chinese, Japanese, and Korean.
🚢 Baby Shark River Cruise Sets Sail in Singapore
Singapore’s first Baby Shark-themed river cruise is launching in partnership with Water B. The 60-minute weekend cruise sets sail from June 13, with tickets available now. Designed as a family-friendly onboard experience, the cruise features Baby Shark activities for kids and families. During the launch month, guests can also enjoy special giveaways, including Baby Shark travel name tags and sticker packs, along with a chance to meet Baby Shark on board.
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🏨 Baby Shark Splashes Into Fairmont Singapore
Baby Shark is making a splash at Fairmont Singapore through a themed staycation package developed in collaboration with the Singapore Tourism Board and Fairmont Singapore. Running from May 18 to November 17, the package brings Baby Shark to life across the hotel through an immersive stay experience that combines themed rooms, dining, activities, meet-and-greets, and limited-edition merchandise. Featuring Baby Shark alongside local tourism characters Merli and Pakcik, the collaboration highlights how global IP and local tourism assets can come together to create a story-driven hospitality experience, supported by music video and soundtrack content that extends the experience beyond the hotel stay.
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🌊 Baby Shark Deep Sea Adventure Arrives at SEA LIFE Porto
Following last year’s successful SEA LIFE Bangkok campaign, Baby Shark’s deep sea adventure expanded to SEA LIFE Porto in Portugal. Running from March 28 to May 31, the campaign brought the Baby Shark universe to life through themed décor, meet-and-greet sessions, a stamp rally, and merchandise sales, offering families an engaging underwater experience with Baby Shark.
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🎈 Baby Shark and Bebefinn Celebrate Children’s Day in Mongolia
Baby Shark and Bebefinn celebrated Children’s Day in Mongolia with a series of family-focused activities on June 1. In partnership with APU Dairy, Mongolia’s leading dairy company, Pinkfong Baby Shark launched two new Baby Shark Probiotic Drinks in original and blueberry flavors, alongside offline meet-and-greet and stage events at UG Arena and National Park that drew around 10,000 participants. Bebefinn also marked the occasion with the theatrical release of Bebefinn Sing-Along Movie: Into The Pinkfong World through Prime Cineplex across four locations, with special gifts offered to moviegoers who purchased tickets.
🛍️ Pinkfong and Baby Shark Bring Family Fun to Grand Metropolitan Mall in Indonesia
Pinkfong and Baby Shark are coming to Grand Metropolitan Mall in Bekasi, one of the key shopping destinations in the fast-growing Greater Jakarta area. Running from June 12 to July 12, the event brings a fun-filled character experience to families and young fans in Indonesia, further expanding Pinkfong and Baby Shark’s offline presence across Southeast Asia.
👶🏻 Bebefinn Heads to Amazon Kids+!
The Pinkfong Company announced The Big Book of Bebefinn, a new Amazon Kids+ Original animated musical series based on its Bebefinn franchise. Marking the company’s first partnership with Amazon Kids+, the 18-episode series expands Bebefinn into a longer-form, story-driven format, following Finn’s everyday firsts, family moments, and music-filled adventures. Featuring original songs alongside fan-favorite hits, the series builds on Bebefinn’s global momentum as a family entertainment franchise, which has surpassed 80 million subscribers and 58 billion views on YouTube.
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🎶 Pinkfong & Baby Shark Join My First Concert Tour Across the UK & Ireland
Pinkfong and Baby Shark are joining My First Concert as special guests on its UK and Ireland tour from May to November 2026. Created for kids and families, the musical show brings beloved nursery rhymes, Pinkfong and Baby Shark fan favorites, colorful characters, and interactive moments to the stage, with a surprise appearance from Pinkfong and Baby Shark adding extra excitement to children’s very first concert experience.
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🦈🐻 Baby Shark x Butterbear Launch “Your Buttery Best Friend with Baby Shark”
Baby Shark teamed up with Butterbear, a popular IP across Thailand and Southeast Asia, to launch the new collaboration video Your Buttery Best Friend with Baby Shark. The video premiered in English on May 22 and in Thai on June 5, bringing the two characters together in a playful music and dance collaboration. The launch was followed by an offline fan event at Butterbear Shop in Emsphere, Thailand, and a social media dance challenge running from May 24 to June 24, inviting fans to dance along with their best friends.
